Eli Roth’s The Horror Section and Mass Appeal, the entertainment company founded by Grammy-winning rapper Nas, have formed a strategic partnership, according to a report on Variety. To start, the partnership will see Nas and Mass Appeal CEO Peter Bittenbender join Roth’s upcoming film Ice Cream Man as executive producers.
The logline for the film reads “An idyllic suburban town falls into madness after an ice cream man serves the town’s kids with tasty treats with horrifying results.”
“I’ve had this idea for a long, long time, and studios were too afraid of my early drafts. Now’s the time to push the envelope farther than I ever have with what I think will be my most terrifying and insane film to date,” says Roth. “Films like ‘Ice Cream Man’ are what we created The Horror Section for, to make unrated, boundary-pushing theatrical events the horror fans can all scream about for years.”
“Nas is one of the most influential storytellers and cultural voices of all time and we bonded instantly over our mutual love of horror,” said Roth in a statement. “We are thrilled to partner with Mass Appeal with its unmatched pulse on culture and what truly resonates. I look forward to collaborating with Nas, Peter, and the entire Mass Appeal team, starting with bringing ‘Ice Cream Man’ to theaters worldwide and creating cultural events in the horror space for audiences everywhere.”
Stay tuned to Horror News Network for more on Ice Cream Man.
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