SDCC Activation: FXSDCC

by Stephanie Shamblin Gray

FX was onsite at San Diego Comic Con as fans of horror have come to expect with the brand. This year, they were showcasing in their FXSDCC activation the FX Fearless Hellevator and What We Do in the Shadows. The Hellevator was an experience that felt like it belonged at a theme park. Guests were able to enter an “elevator” with motion effects and screens for visuals inspired by the American Horror Story series. Appropriately creepy and also somewhat nostalgic for fans of the show. This was all to promote the upcoming Grotesquerie series from Ryan Murphy premiering in the fall. The What We Do in the Shadows exhibit was more subdued, however, it did feature Creepy Nadja Doll, which made an excellent photo opportunity.

All photo credit to Brian Gray for Horror News Network.

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